Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Target, in partnership with Nintendo, has set up Wii exercise kiosks outside store entrances and parking lots to build hype around the newest version of the popular weight loss game, Wii Fit Plus.
The partnership is part of a shopper-marketing program (at nine Target locations nationwide) promoting the game. According to the retailer, shoppers who visit one of those locations on weekends from Jan. 16-31 will encounter the “Wii Fit Plus Experience.” The game was released on Oct.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in