Tampa-St. Petersburg

The largest DMA in Florida, Tampa-St. Pete grew 2.1 percent in population last year, adding 38,250 TV households—outpacing the national average of 1.5 percent. It’ll get even bigger for Super Bowl XLIII when an estimated 100,000 people crowd the streets and local establishments, providing a much-needed boost to the otherwise slow ad market. While most of the media buzz centers on the national TV commercials running during the iconic event, outdoor advertising provided by media giants Clear Channel and CBS Outdoor will be hard to ignore as advertisers associate their brand with one of the nation’s biggest parties.