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Tag Heuer, in a growing trend among brands, is heightening its focus on social media marketing by dedicating an agency to it.
Rokkan, a unit of Publicis Groupe that's based in New York, will lead social media efforts, including the development of content online, according to sources. The primary goal is to increase the Swiss watch's share of earned media impressions.
The assignment is new and the agency hire came after a review in which there were handful of finalists, sources said.
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