Taco Bell's Halloween Treat

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Taco Bell is aiming to scare up some customer interest with a taco giveaway on Halloween night. The Yum! Brands-owned restaurant chain announced today that Taco Bell customers who visit a participating restaurant after 6 p.m. on Oct. 31, which is also the third game of the World Series, would receive one free Black Jack Taco.

The new taco is a limited-time addition to Taco Bell’s “79-89-99 Why Pay More Value Menu.” It features a black crunchy shell filled with ground beef and topped with a spicy Pepper Jack sauce.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in