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From Beyoncé to the blackout to the 49ers last-minute comeback, Super Bowl XLVII gave social media users plenty to talk about. But it was reactions to the night’s ads that drove some of the biggest spikes in social media use, according to data from Twitter, Facebook, Google+, WordPress and YouTube collected by Attensity Media throughout the game.
Last night’s biggest spike in social media volume came at 7:47 p.m. EST, when there were 33,436 posts per minute.
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