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TracyLocke said it would defend in McIlhenny Co.’s review of its Tabasco brand advertising account.
The brand typically spends $3-5 million annually in domestic measured media, per Nielsen. Half-year 2010 ad spending was $2.5 million, which equals what the brand spent during all of last year.
The hot sauce brand has been with Omnicom Group’s TracyLocke in Dallas for nearly a quarter century. (The history is somewhat complicated, because TL and sibling DDB Dallas have gone through various reconfigurations.
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