Supermarket Chain Food Lion Roars for Doner

MDC agency adds advertising chores following a review

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Food Lion roared for Doner today, awarding the MDC Group agency its advertising business following a review.

The assignment for the Detroit shop covers integrated marketing planning, targeted advertising campaigns, and media planning and buying. Consultancy Hasan + Company led the evaluation process. 

In a statement, Food Lion president Meg Ham cited Doner's "tremendous experience in the retail sector" as a key factor in its selection, adding that the shop will be asked to "further enhance the emotional connection with our customer."

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