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Advertisers shelled out nearly $3 million for 30 seconds of attention on this year’s Super Bowl, to be broadcast Feb. 7 on CBS. The game is the only significant TV showcase for commercials left in today’s media-fractured environment, and advertisers are frantically putting the final touches on their plays for the day.
Many are jockeying for position by kicking up as much pre-game buzz as possible. Many are relying heavily on social-media efforts to crank up early anticipation for their creative.
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