Century 21 agents are more helpful than doctors, at least when you're having a housing emergency.
The real-estate company on Monday unveiled its 30-second commercial, titled "Wedding," that will air on this Sunday's Super Bowl—part of a new campaign centered around the comical theme "Is there a Century 21 agent in the house?"
In the "Wedding" spot, the groom passes out at the altar when the bride's parents remind him that he and his wife are going to be living with them. The stunned bride turns and asks the congregation, "Is there a Century 21 agent in the house?"
Turns out, of course, that there is—and he quickly brings up some listings and finds a starter home for the newlyweds. The tagline is: "Smarter. Bolder. Faster."
The ad, created by Red Tettemer + Partners in Philadelphia, is scheduled to air in the first commercial pod of the second half.
Three similarly themed spots, also from Red Tettemer, will air a total of eight times during the Super Bowl pre-game broadcast. The plots of those ads are based around having a baby, sending a child to college, and winning the lottery.
Century 21 is also sponsoring a full one-hour pre-game show and a video segment to be aired on game day titled "Home Town Heroes."
"Our agents are at the heart of our business, and their customers rely on them during critical times in their lives," said Bev Thorne, chief marketing officer of Century 21. "These commercials celebrate our agents' dedication to customer service in a fun, creative way and will keep the Century 21 agent top-of-mind with consumers in advance of the spring home buying and selling season."
Century 21 made its Super Bowl debut last year, when it introduced the "Smarter. Bolder. Faster" positioning.