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DALLAS Dell became the nation’s largest seller of personal computers through a customized ordering process that now faces a class-action lawsuit claiming the company used deceptive advertising and bait-and-switch tactics.
The lawsuit, filed in San Francisco by the firm Lerach Coughlin Stoia Geller Rudman & Robbins, names Dell and its finance partner CIT Bank, claiming they are “systematically deceiving customers who buy Dell products.”
Dell used multimedia advertising, bait-and-switch marketing tactics and false promises of low-cost financing to “lure and defraud purchasers with installment payment schemes offered by Dell Financial Services,” the suit claims.
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