Study: GM Gets Thumbs Up for Eco-Friendly Practices

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

In Web discussions and blogs centered on environmental health and sustainability, Toyota and Honda have an unlikely stable mate: General Motors, a bane of environmentalists for spending millions to lobby against fuel economy mandates.

In a new report by J.D. Power and Associates’ Web Intelligence Division, the three auto brands garnered higher-than-average positive mentions in the auto category. The report analyzed 40 million blog posts between January-June of this year for several industries including auto, retail, consumer package goods and energy.

Across

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in