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Spending on direct mail campaigns fell three percent in 2008, which the sharpest decline over the past 60 years, according to new research from Winterberry Group.
The marketing consultancy recently released a white paper detailing the fate of direct mail in a down economy. The report, A Channel in Transformation: Vertical Market Trends in Direct Mail 2009, also predicted that spending on such campaigns would drop by another 8 to 9 percent this year.
The white paper attributes this drop to the recession.
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