Student Marketing Firms Team Up

Collegiate Advantage to Be Unit of Student Advantage After Buyout
BOSTON–Two agencies that specialize in marketing to college-age consumers joined forces last week when Student Advantage bought promotional firm Collegiate Advantage for an undisclosed amount of cash.
The acquisition gives Student Advantage access to such Collegiate Advantage clients as Coca-Cola, Gillette, Rolling Stone and Sam Goody. “[Student Advantage] had all the services we were missing, and I figured we should get into it in a big way,” said Ray Sozzi, who founded Student Advantage six years ago.
Student Advantage has created a membership program in which 1.5