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A lesson between a father and son, this latest MasterCard spot offers a mini-tutorial in eco-awareness that doesn’t come off as the least bit phony, stagey or preachy. Au contraire, it feels fresh and surprising, with an unexpected look and a sweet, human story.
Given all this eye- and ear-pleasing newness (hard to do after 250 or so iterations of the “Priceless” campaign and countless parodies), I have to admit that I was somewhat chagrined to discover that, like the art of sophisticated scarf-knotting and the original Conehead family on the early Saturday Night Live, this spot comes from France.
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