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NEW YORK In case you were wondering, 6,000 people are researching restaurants from a cab — and 29 of them will leave their phones behind. This is just one of the many factoids about wireless communications shared by Sprint’s new “Now Network” campaign by Goodby, Silverstein & Partners, San Francisco.
The effort — which includes TV, print and online ads, as well as a new Web site — uses real statistics to illustrate how Sprint can aggregate and analyze data at high speeds.
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