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On its surface, at least, I’m Here, written and directed by Spike Jonze, has nothing to do with selling Absolut vodka. Its story line, about an inhibited male android who meets a free-spirited female and learns to live and love, has no Absolut bottle — no product shots whatsoever.
Ever since Fallon launched BMW Films in 2001 with David Fincher’s 6- to 8-minute shorts — featuring a mysterious man at the wheel of a BMW — an increasing number of marketers, including Sony and Ford, have produced branded entertainment for clients.
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