Ogilvy & Mather has filled the top slot at its social media practice with a regional leader and former journalist.
Thomas Crampton, who has run the Asia-Pacific region of Social@Ogilvy, is now global managing director of the unit. In his new role, he succeeds John Bell, who left last month to become vp of enterprise digital marketing at Travelers Insurance.
Before joining Ogilvy in 2009, Crampton was a correspondent for newspapers such as the International Herald Tribune and The New York Times. His journalism career lasted 20 years.
Crampton continues to keep a blog and speaks regularly at conferences such as the World Economic Forum in Davos, Le Web in Paris, DLD in Munich and, naturally, the Cannes Lions festival in Cannes.
As head of Social@Ogilvy, Crampton will oversee some 740 staffers in 35 markets. The global unit generates more than $100 million in revenue annually.
“Social selling, social shopping, social brand development and social influence will continue to be major growth drivers and an essential part of Ogilvy’s integrated approach,” said Ogilvy global CEO Miles Young.
Crampton will remain in Hong Kong and report to both chief digital officer Brandon Berger and Christopher Graves, global CEO of Ogilvy Public Relations. Ogilvy has yet to fill Crampton's previous regional director job.