Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS Southern Methodist University’s Cox School of Business here has added a Hispanic marketing course to its MBA curriculum.
Dr. Edward Rincon, president of Rincon & Associates, a Dallas consulting firm specializing in Hispanic marketing, will lead the program at the Cox School, one of the most highly ranked business colleges by major business publications.
With 40 million consumers and a buying power approaching $700 billion, the Hispanic market remains poorly understood by many executives, marketing experts have said.
“Only
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in