Smart Balance "Disguise"

This spot for Smart Balance fat-free milk has bad news about 2 percent milk. Or maybe it’s good news about French fries. Created by Baltimore-based Trahan, Burden & Charles Advertising, it denounces 2 percent milk as “an imposter” — a point underscored by the fact that containers of it are shown wearing Groucho masks. (It’s worth clicking on the commercial just to see this spectacle.) While you may think 2 percent is low in saturated fat, the voiceover is here to tell you that one glass of it “has 20 percent more saturated fat than a small order of French fries.”