SlingBox Targets College Students With ACIS Alliance

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American Collegiate Intramural Sports said that Sling Media has signed a deal for its SlingBox division to become title sponsor of the 2008 ACIS football program. ACIS SlingBox Football runs now through December, and will culminate with the SlingBox ACIS Football National Championship tournament in New Orleans, Dec. 28-31.

Sources put the one-year deal at about $1 million. ACIS has also secured two other new sponsors, Sara Lee’s Ball Park Franks and Twinlab. Five other brands have also renewed their alliances with ACIS: Philips Norelco, Microsoft’s Xbox 360, Gold Bond, Jelly Belly’s Sport Beans and Nike.

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