Skittles "Plant" | Adweek Skittles "Plant" | Adweek
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Skittles "Plant"

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Skittles has given viewers all sorts of bizarre "taste the rainbow" spots over the years. This one perhaps should have been saved as an extra-special Mother's Day message. A boy with a candy tree growing Alien-style out of his torso asks, "Mom, do you think after the Skittles harvest we can call the specialist?" Mater, seemingly exasperated by what is surely a repeated request, reminds the poor kid of the “miracle” the family's been given with the appendage that keeps on giving. A tickle from momma gives him a fleeting diversion from his plight, as he accepts his fate and enjoys the Skittles shower his laugh shakes loose from the tree and, of course, his mother's endless love. --Eleftheria Parpis