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As this year’s winners and finalists of the 10th annual Outdoor Advertising Association of America’s Out-of-Home Media Plan Awards prove, there are seemingly no creative or technological limits to the medium.
To promote the NavyforMoms.com Web site launched in spring 2008, national winner Outdoor Services dominated markets by splashing the message on every piece of outdoor inventory imaginable, such as high-impact wall scapes, bus wraps, stair wraps, even a water tower wrap, interactive media and projection media.
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