Sigma Ups Its Account With TDA

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LOS ANGELES-TDA Advertising & Design has parlayed work for the U.S. unit of Sigma Sports into an international assignment.
As agency of record, the Longmont, Colo., shop will create trade and consumer print ads for the European markets for the Neustadt, Germany-based maker of cycling computers. TDA also has been charged with creating a new corporate logo as well as product brochures and packaging.
Combined billings for the U.S. and international accounts are estimated at $1.2




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