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It’s fitting that Goodby, Silverstein & Partners decided to pitch the reformulated, renamed Sierra Mist Natural with talking trees and rocks. The drink is so natural even nature wants a taste. Still, most sequoias don’t stroll into the neighborhood deli to buy a soda. And the boulders here recognize their inability to refresh themselves with the new lemon-lime formula. “Lemony, lemony,” one rock mutters in between snores. A comical husband-and-wife exchange ensues when rock No.
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