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Nissan and Sports Illustrated are reaching out to college football fans revved up about the Heisman Trophy’s 75th anniversary.
Beginning Sept. 5, SI and Nissan will embark on a 10-stop experiential tour to help fans celebrate the 2009 season and the award that annually recognizes the most outstanding college football player.
“The Sports Illustrated Heisman Tour Presented by Nissan” will showcase the Heisman Trophy, as well as SI’s past coverage of the sport. A portable 100 x 100-foot display will allow fans to take photographs of themselves with the Heisman Trophy on an SI cover.
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