Another significant account hangs in the balance for McCann Erickson in Lufthansa’s global creative review.
The agency, which runs the business from its Berlin office, is defending against a handful of shops that include BBDO and German players Scholz & Friends and Serviceplan Group. Revenue on the account is estimated at $12 million.
The contenders made presentations to Lufthansa executives two weeks ago and now await a decision. The Cologne, Germany-based airline could not immediately be reached. Media planning and buying are not in play and remain at Mindshare. The WPP Group agency retained the assignment last year after a review against Aegis Group’s Carat and Interpublic Group’s Universal McCann. Globally, Lufthansa spends more than $80 million annually on media.
Also not in play—at least for now—is the airline’s direct marketing business, which is handled by Wunderman.
