Sharpie "Twin Tip"

Who doesn’t love writing with a Sharpie? That smelly print is a tactile treat, and the functionality has been showcased in various ways through the years. In ’08, we saw David Beckham (sigh)-ning autographs with the pen. This year, the ads take a low-budget approach, with a campaign from Draftfcb celebrating self-expression with the tagline, “Uncap what’s inside.” The spot shown here showcases the Sharpie Twin Tip marker. The voiceover explains: “Opposites attract to make the perfect pair,” as the camera pulls back to reveal that the sun/moon art — with lines both thick and thin — have been drawn on a pair of sneakers.