SF Interactive Launches Rich Media Ad Platform

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK SF Interactive this week introduced a new ad platform that houses video, sound, 3-D animation and text-based documents and content.

Called Ad Cube (Ad3), the ad acts as a mini-Web site by letting users interact within the unit. Unlike many banners, pop-ups and interstitials, the ad does not redirect the user to other sites via click-throughs.

An ad for VeriSign, for instance, lets users sign up for a brochure on Internet security services, view a video address from the company’s president and CEO Stratton Sclavos and engage in other related activities.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in