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NEW YORK Did Scholastic ban the Bratz — a popular doll franchise — from its book clubs and fairs for being too brazen or was it just another book’s turn on the table? Depends on whom you ask.
A Campaign for a Commercial-Free Childhood, a national coalition of professionals and parents, this week issued a statement cheering the decision of Scholastic to drop the “highly sexualized” Bratz brand from its school initiatives. The CCFC has been running an 18-month campaign, in which the coalition reported that its members “flooded the company with more than 5,000 e-mails urging them to stop selling books such as Lil’ Bratz Dancin Divas.”
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