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In selling a highly useful new product, a demonstration is the obvious way to go. The catch is, consumers have seen so much of the genre that they’re primed to view such a commercial as hokey. This spot via TracyLocke for the Schlage LiNK System — a technology that, among other things, enables you to lock or unlock your door remotely by using a mobile phone or online computer — tries to deal with that problem by openly embracing the hokiness.
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