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Given the number of exercise-themed ads and well-toned models gracing our screens every day, it's quite easy to forget that voluntary exercise is a relatively new phenomenon. The first "gymnasiums" opened in Persia 3,000 years ago, but recreational workouts as we know them today didn't get popular until the jogging and aerobics crazes of the '70s and '80s and the gym industry boom of later years.
A new campaign promoting Samsung's Galaxy S7 + Gear Fit2 watch reminds viewers that the very idea of setting aside time to gather in a common space and force ourselves to do physically uncomfortable things in the interest of improving our health and appearance is actually pretty damn weird.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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