Samsung Signs Deutsch for B-to-B Work, Expanding Roster Yet Again

Previously handled by consumer agencies

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As major marketers like Microsoft and Kraft have moved toward consolidating their advertising business at fewer agencies, others have gone in the opposite direction, expanding their rosters and redistributing assignments among more shops.

Samsung is a classic example. In the fall, the company added four agencies to its global lineup, and now it has hired Deutsch to focus on business-to-business advertising in the U.S., confirmed Ed Abrams, vp of marketing in Samsung's enterprise business unit. It's a significant assignment and represents the Interpublic Group shop's introduction to the global brand.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in