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Salon Chain Engages TBC

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BOSTON Trahan, Burden & Charles in Baltimore has added marketing chores for the Hair Cuttery family-owned chain of hair salons. The client has more than 900 locations in 16 mainly Eastern and Midwestern states.

The client spent $3 million in measured media last year, per Nielsen Monitor-Plus, and TBC has been tasked with handling integrated services including broadcast, print, interactive and out-of-home advertising. Media planning and buying are also part of the assignment.

"The TBC team fully immersed itself in our business and demonstrated a deep understanding of how to grow our customer base and increase sales," said Dennis Ratner, CEO of Hair Cuttery, who founded the chain in 1974. "Their creative work was outstanding, and they showed incredible attention to detail throughout the review process."

TBC, an independently owned shop, prevailed over undisclosed competitors to win the business following a review. Hair Cuttery had recently teamed with AdWorks in Washington, D.C., on its marketing and promotions.

Other TBC clients include Dow Jones, MinuteClinic, Smart Balance, Gaylord Hotels, Genesis Healthcare and the Maryland Lottery.