Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Toyota Motor Sales has awarded creative duties on its estimated $50 million global Prius account to Publicis Groupe’s Saatchi & Saatchi, the agency confirmed.
Saatchi overcame Tokyo-based Dentsu and Delphys, an in-house Toyota marketing operation, for the win. Prius creative in the U.S. has been with Dentsu’s Oasis, New York.
The Prius account will be led by Saatchi’s office in Torrance, Calif., which already handles assignments for Toyota, with other agency offices assisting as needed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in