Russell Wilson Isn't Peyton Manning. And to the Companies He Endorses, That's Just Fine | Adweek Russell Wilson Isn't Peyton Manning. And to the Companies He Endorses, That's Just Fine | Adweek
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Super Bowl 2014 Super Bowl 2014 Adobe

Russell Wilson Isn't Peyton Manning. And to the Companies He Endorses, That's Just Fine

American Family Insurance preps ad for Sunday

Unsung hero: Seattle's starting quarterback

Peyton Manning is one of the top 10 commercials endorsers of all time in the sports world. But what about the other quarterback starting on Sunday?

Seattle Seahawks QB Russell Wilson has only a few contracts, but one advertiser who had faith in him early on—American Family Insurance—is celebrating his trip to the Super Bowl with a grand new commercial from Ogilvy & Mather in Chicago that will during the game in 66 markets on Sunday.

Set in an empty stadium on Super Bowl morning, the spot was filmed months ago, just in case the Seahawks all the way. Well, here we are. Voiced by Harry Belafonte, the ad is an ode to Wilson's will and determination and reinforces American Family's position as the protector of dreams.

"We originally conceived the spot as an 'insurance policy' of sorts, should Russell and the Seahawks make the Super Bowl. Fortunately things turned out in our favor and we couldn't be happier for American Family," says Ogilvy's Ian Sohn.

Added Telisa Yancy, client vp of marketing: "American Family supports Wilson's vision for winning, unyielding commitment to his dreams and leadership skills both on and off the field. He personifies what our brand stands for. He is an inspiration for dreamers everywhere and we are honored to tell his story in a way that will inspire others to work hard to pursue their dreams and allow American Family Insurance to protect them."

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