ATLANTA Royal Caribbean has launched a review for its interactive account, which sources have placed around $5 million. The client said the process is closed and limited to a select number of agencies, which it declined to identify.
Sources said about five i-shops are in pursuit, including the incumbent, Havas' Arnold in Boston. A decision is expected in the second quarter.
Barbara Shrut, vice president of e-marketing at the client in Miami, said she is "engaged in looking at new options for plans within our existing agency and a handful of other interactive shops we have selected." She did not elaborate.
She stressed that Royal Caribbean's ad account, also held by Arnold, is not in play. The client spent more than $60 million on ads through the first 10 months of 2003, per TNS Media Intelligence/CMR.