RMG Networks, one of the consolidators in the growing digital out-of-home medium, can now lay claim to operating the largest in-flight video ad network. Via a sales agreement announced Thursday (April 29) with Delta Air Lines, RMG will add to its current in-flight network selected in-flight video inventory from Delta, instantly doubling the reach of RMG's in-flight network audience to 10 million monthly viewers.
As part of the multi-year deal, RMG will also sell advertising on in-flight product sampling and promotions, as well as marketing opportunities within 50 Delta airport lounge locations.
"This is a true game-changer for our in-flight media network, doubling our reach against an incredibly upscale and highly coveted demographic," said Garry McGuire, CEO of RMG Networks.
With Delta's inventory, RMG's in-flight network reaches 110,000 video screens installed in the seatbacks of 840 aircraft.
Delta is RMG's third deal this year. In March, RMG partnered with the New York Times to launch NYTimes.com Today, a digital video net in more than 800 cafés and eateries in five markets.
It acquired Pharmacy TV Network and is in the process of rolling out the network to 200 ShopRite grocery store locations by the end of third quarter. RMG also has a Fitness Entertainment network when it acquired IdeaCast last year.