Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Better-than-expected retail sales growth in September is further boosting UBS’ growing optimism in the U.S. advertising market outlook.
Analyst Michael Morris said in a report this week that the “modestly better retail environment may embolden ad buyers.”
On Thursday, big retailers posted same-store sales figures for September, which rose 1.1% according to an index of key firms compiled by research firm Retail Metrics. Morris highlighted that this is the first gain in 13 months.
“Healthier retail sales will encourage retailers to increase advertising to compete for share of still shaky demand,” he said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in