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DALLAS Rent-A-Center decided to take its $26 million advertising account in-house the same week its agency Euro Retail broke a major new campaign, sources said.
The national rental store chain, based in Plano, Texas, did not return phone calls for comment.
Euro Retail, also located in Plano, may continue to do project work for the client, sources said. The effective date at which RAC begins producing its own advertising was unclear.
Euro Retail, part of Havas’ Euro RSCG network, broke new work for the client last week that included two television spots for the general audience and two for the Hispanic market.
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