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DDB is splitting with Reebok amid a review of the sneaker and apparel company’s global creative business.
The review is in its late stages with a trio of contenders that sources identified as Mother; Goodby Silverstein & Partners; and Venables Bell & Partners. Select Resources International in Santa Monica, Calif., is managing the process.
Annual global media spending on the brand is estimated at $50 million.
DDB, Reebok’s on-again, off-again, on-again creative partner, meanwhile, is winding down its latest run as Reebok’s lead global shop, which began early last year.
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