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Red Tettemer has cast comic actor Kelsey Grammer in its launch campaign for RightNetwork, a cross-platform media brand with a politically conservative slant.
The network aims to serve up comedies, dramas, reality shows, news magazines and more. The startup’s slogan is “All that’s right with the world.” Grammer, right-leaning by Hollywood standards, has already been featured in advance promo materials for the brand.
The advertising campaign will mix out-of-home, print, Web, social media and online video, concentrating on Los Angeles, New York and Washington, D.C.
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