Red Bull Launches Content Competition

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NEW YORK Red Bull has teamed with Filmaka, a global platform created by Hollywood executives as a place where undiscovered filmmakers can showcase their talent, to sponsor a six-week competition that will result in short films the energy drink maker will seek to distribute — and potentially combine with its own content. 

The series, “X13: The Red Bull Theme Park,” has 13 competition subjects, leading off with Vibrations. The request is for bold, creative interpretations — anything from animation to action sports to still images.

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