RAM's 'Farmer' Voted Best Super Bowl Spot in YouTube's Ad Blitz Contest | Adweek RAM's 'Farmer' Voted Best Super Bowl Spot in YouTube's Ad Blitz Contest | Adweek
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RAM's 'Farmer' Voted Best Super Bowl Spot in YouTube's Ad Blitz Contest

Budweiser, Samsung, Jeep, Hyundai are runners-up

And on the ninth day, God looked down and very much enjoyed RAM's "Farmer" commercial on the Super Bowl.

The stunning two-minute spot for Chrysler's truck division, created by The Richards Group in Dallas, was chosen by viewers as this year's best Super Bowl commercial in YouTube's 2013 Ad Blitz contest, held this year in partnership with Adweek.

One of three auto spots among the top five Ad Blitz finishers, the RAM spot was also chosen by Adweek earlier as the game's best spot.

Budweiser's 60-second "Brotherhood" spot from Anomaly with the baby Clydesdale finished second. Samsung's amusing two-minute "The Next Big Thing" spot by 72andSunny with Seth Rogen, Paul Rudd and Bob Odenkirk placed third.

Another Chrysler production—Jeep's two-minute "Whole Again" spot, created by GlobalHue—was fourth. And Hyundai's unassuming 30-second "Team" commercial from Innocean USA finished fifth, beating out more lavish car productions from Kia and Mercedes.

The top five show how viewers can appreciate quieter and more poignant moments during an often-hectic Super Bowl telecast. Three of the five, including the top two, are heartwarming productions, rather than the broad comedy for which Super Bowl ads have generally become known.

The results also indicate that longer spots can be undeniably compelling—with three two-minute ads and a :60 comprising Ad Blitz's top four.

Combined, these five spots generated more than 61 million views on YouTube in two weeks, the Google-owned video site said, accounting for more than 30 percent of all views of game-day ads and teasers on YouTube as of Feb. 14.

See all five spots below. And join us at this link this afternoon (Saturday, Feb. 16) at 3 p.m. ET/noon PT as Adweek's James Cooper and Tim Nudd interview some of the creative heavyweights behind the winning ads at a Google+ Hangout.

5. Hyundai "Team"

4. Jeep "Whole Again"

3. Samsung "The Next Big Thing"

2. Budweiser "Brotherhood"

1. RAM "Farmer"

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