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NEW YORK Qwest launched a new campaign this week via Draftfcb that stresses the money-saving services of its high-speed Internet products and the security of its free automatic data back-up option.
The TV, radio, online and outdoor push is the client’s first major effort under vp, marketing Todd Townsend, who joined the company from Sonic Drive-In in February.
“The new Qwest campaign showcases what people want from technology,” said Townsend in a statement. “People need great service, to save money and to get extra value from their technology provider.”
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