Qwest "Birthing Room"

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Every era has its distinctive human types. Among those adorning ours is what we might call the Wi-Fi Parasite — the person who systematically sponges off the wireless Internet connections of others, whether neighbors or
institutions. A new Draftfcb spot for Qwest features a perfect specimen. You and I might not think of sitting in the midst of a birthing class as a way of getting in on the building’s Wi-Fi service, but it’s all in a day’s work
(or non-work) for the Wi-Fi Parasite.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in