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BOSTON Qdoba Mexican Grill has selected independent Amalgamated, New York, as its lead creative agency following a review.
Qdoba said Taxi in New York was the runner-up. Joanne Davis Consulting led the review process.
“We could not be more excited about working with Qdoba,” said Charles Rosen, founding partner of Amalgamated. “Not only is the brand poised for explosive growth, but the people in the organization are simply awesome. We are going to do amazing work together.”
The Denver-based client spent $2.5
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