Q&A: Michael Roth Looks Ahead at 2016's Challenges, Trends and Opportunities for IPG

From digital eclipsing TV to his interest in a Cuba office

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In today's fourth-quarter earnings call, IPG CEO Michael Roth offered a cautiously optimistic outlook for 2016 after a 2015 in which the holding company beat its own expectations for organic growth across its agency network.

After the meeting, Roth talked to Adweek about his takeways from Q4, his company's newly refurbished heaquarters and its plans to stand out in a market that continues to present new challenges to holding companies and their partners. (He also talked about his firing of Campbell Ewald CEO Jim Palmer and his confidence in that agency's new leadership.) 

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