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JWT’s David Eastman made his first acquisition as worldwide digital director last week and expects to make more in the next 18 months as he pursues a three-pronged strategy of acquisitions, recruitment and staff education. In an interview with senior reporter Andrew McMains, Eastman explains the rationale for buying the San Diego-based Digitaria, why he’ll keep it separate from JWT and why social media shops are next in his sights.
Adweek: Does Digitaria want to expand outside the U.S.
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