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AX TV has hired fledgling media consultancy PWA Media to handle its estimated $20 million-plus media planning and buying account. This is the first win for the 3-month-old PWA, formed by the union of local media-agency veterans Pam Warren, Courtney Quintin and John O’Connor.
The decision was made after an informal review that included other undisclosed agencies, the client confirmed. Wilton, Conn.-based Media Partnership, a unit of Initiative Media North America, had been working with the “family-friendly” PAX network and the 60-plus members of its TV-station group.
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