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NEW YORK Aiming to capitalize on the relationship between owners and dogs, Nestle’s Purina PetCare this week launched a digital storybook application that allows consumers to upload and capture special moments with their pets.
Dubbed “Unforgettable Tail Digital Storybook,” the application, by MRM Worldwide, Minneapolis, debuted on the Chef Michael’s Web site (a unit of Purina). On the site, consumers can create a personalized storybook using words, photos and music. The app can be installed as a screensaver.
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